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01/21/2009

The Fair and Expo Center

Our Commitment To Your Privacy

Your privacy is important to us. To better protect your privacy the following notice explains the information we collect, how it is used, how it is safeguarded, and how to contact us if you have any concerns.

Information We Collect We may collect information (including name, address, telephone number, email address, transaction information, credit card information and date of birth) when you:

* Place an order from our catalogs or on our Web site * Return an item or make an exchange * Inquire about our services * Enter a contest or sweepstakes * Are referred to us through a marketing promotion * Participate in a marketing survey, promotion or event

We maintain the data that you provide us, along with a record of your purchases, in a secure database. We also gather information about how visitors navigate through our Web site by using clickstream data gathered with "cookies" and/or other online tools such as "pixel tags." See Cookies and Pixel Tags for further information.

Using Information We Collect We always want to provide you with the best possible shopping experience and fulfill your orders exactly as you've requested. In order to do this, we collect information that allows us to:

* Process and track your order * Provide the services you request * Contact you about the status of an order * Send you catalogs or promotional offers we believe will be of interest to you * Customize our communications to you * Provide information concerning product recalls or products you have purchased * Improve our merchandise selection and customer service

Information We Share with Others and Your Privacy Rights We contract with other companies to provide certain services, including credit card processing, shipping, name and address verification, email distribution, market research and promotions management. We provide these companies with only the information they need to perform their services and work closely with them to ensure that your privacy is respected and protected. These companies are prohibited by contract from using this information for their own marketing purposes or from sharing this information with anyone other than The Fair and Expo Center.

On rare occasions, we may disclose specific information upon governmental request, in response to a court order, or when required by law to do so. We may also share information with companies assisting in fraud protection or investigation. We do not provide information to these agencies or companies for marketing or commercial purposes.

Cookies and Pixel Tags A cookie is a small data file that is stored by your Web browser on your computer. Cookies enable you to place an order on our Web site. They also allow us to enhance and personalize your online shopping experience, so that the information you receive is more relevant to you.

For example, we use cookies to:

* Remember what items are in your Shopping Bag * Recognize you when you return to our Web site * Study how our customers navigate through our Web site and which products they request in site searches

If you set your browser to refuse cookies, please call us at 585-334-4000 to place your order.

We may also contract with other companies who use cookies or other online tools such as pixel tags to measure the performance of a marketing effort on our behalf. We prohibit these companies from using this information for their own marketing purposes or from sharing this information with anyone other than The Fair and Expo Center.

How We Use Email When you provide us your email address, we will email you as necessary to process your order, respond to a request or provide customer service. We may also send promotional email about products, special offers, services or events that we believe may be of interest to you. It is our intent to send promotional emails only to those persons who wish to receive them. We provide instructions on how to unsubscribe in each email.

Links to Other Sites Occasionally we provide links on our Web site to other sites we think you will enjoy. These sites operate independently of us and have established their own privacy and security policies. For the best online experience, we strongly encourage you to review these policies at any site you visit.

Updating or Reviewing Your Information To update your customer information (name, address, telephone number and email address), please contact us at the address above. A limited amount of purchase information may also be available to you. To protect your privacy, we will need to validate your identity before you update or review your information.

Security It is our intent to protect against the loss, misuse or alteration of information that we have collected from you or received from a partner. We use a variety of current technologies and processes for protection of our customer data. We limit the information we provide to outside companies with whom we contract to only what they need to carry out their responsibilities. It is our practice to use encryption whenever we receive or transmit sensitive data.

Privacy of Children on Our Web Site Our Web site is not intended for use by children under the age of 13, and we do not knowingly collect personal information from children under the age of 13.

Policy Changes From time to time, we may use customer information for unanticipated uses not previously disclosed in our privacy notice. If our information practices change, we will post these changes on our Web site. We encourage you to review our privacy policy periodically.

Questions or Comments? For questions, comments or assistance, we invite you to contact us.

We hope to answer any questions to your satisfaction, but should you ever want to contact a third party regarding our privacy practices, you can email the Direct Marketing Association's Committee on Ethical Business Practices at ethics@the-dma.org. The DMA is the oldest and largest association for consumers and companies with interest in direct marketing.